2018 was an incredible year of growth on the Frontier. From new team members to sharing in the impact Frontier clients have on the world, we’re excited to share our field notes:

Culture

At the core of Frontier is our culture. We’re a tight and nimble team working to bring efficient and effective fundraising to charities for maximum impact. That’s why we invest most in our people.

A book we loved in 2018 and reference often is Radical Candor - encouraging the team to provide honest and caring feedback to one another so we all grow, together.

This year we reached a milestone of 14 clients across Canada (and the US), spanning 5 different core portfolios of:

In the Summer of 2018 we mentored 5 of the brightest young minds from the Good Marketers Group to shape future fundraisers!

We welcomed 7 new members to our team!

Fundraising

Fundraising is the backbone of Frontier. We help clients navigate the world of direct response fundraising, in both digital and print mediums. Now for the juicy details - fundraising stats:

December 10th

Most popular email send date

This is when most charities are fundraising for Christmas over email!

“Thank You, [First Name]! 🎉”

Subject line with the Highest Open Rate

Personalization goes a long way - people are more likely to open something directly addressed to them!

Over 50!

Number of A/B tests run through Email

The best way to gain knowledge about most effective send dates, subject lines and more.

“Help”

Most used fundraising word in all copy

It’s an invitation to the donor to be part of something larger.

Number of tests run through Direct Mail

How do we know what fundraising theory will translate well to our clients and their donors? Testing of course! Read the Case Study on our latest test here.

$10,000

Largest Gift Received Through Direct Mail

Direct Mail typically brings in a large volume of gifts in grassroots amounts. Once in a while Frontier’s clients get an incredibly generous donation through direct mail!

One of the reasons we’re so passionate about our work is that we get to be part of the life-changing impact of our clients. A year of behind-the-scenes fundraising work translates into much more than dollars and cents. Through our clients, the dollars raised in 2018 translated to...

7,400

Babies & new mothers provided
with world class healthcare.

2,977,897

Meals provided for people in need.

1,349

Children supported through
a year of education.

230

Wild animals rescued & rehabilitated
(birds, squirrel, even skunks!)

228

University graduates assisted
in launching careers of
service & ministry.

2,430

People helped through
addiction & recovery programs.

$11,696,714

Total Revenue Raised in 2018

Thank you for journeying on the Frontier trail with us.

We hope you’ll stay in touch by subscribing to our newsletter, reading a couple of our case studies and letting us know if you have any fundraising questions!